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It is even so radical that we can conclude that, as a whole, the model of mass communication, as it was defined mainly through the development of television, is overturned. The basic features small business seo packages introduced with the development of the internet are two. First, combine all forms of communication we know into a single platform. Secondly, the ability to interact with those involved in the communication process. Interaction is probably the most discussed feature of the internet and has inspired everyone who comes into contact with the new medium. Of course communication is not limited to ordinary users but extends to corporate communication with customers.

In a place where users and companies are involved, marketing could not key factor be missed. Marketing is everywhere around us, much less in a fast growing field with many potential customers. In fact, marketing and advertising are among the first industries to develop in the internet. So we have come to the creation and seo packages for small business development of a new way of marketing, Internet marketing. Internet marketing is essentially the marketing of products and services on the Internet. Below the speed of internet development, advertising was a key factor in the influence of e-commerce, as well as the funding of web sites in general, and in conjunction with the rapid growth of search engines that has been created in recent years with dozens of advertising on the Internet.

(Frigas Yorgos, 2005) Some advertising and promotion methods on the Internet are Display Advertising, Social Media Marketing, Email Marketing, Mobile Advertising, Affiliate Marketing, Inbound Marketing, Cost Per Action, Pay Per Click, Cost Per Impression, Cost per Mile, Video Marketing, Search Engine Marketing, Search Engine Optimization. Search Engine Marketing (SEM) can be said to be the actions that take place on the Internet and include the promotion of the website, optimization And its advertising through search engines. Companies can connect to those looking for results on search engines in two basic ways: paid search and organic search. This is how Non-Organic and Organic results are displayed. The success of a website is ensured by ranking in a search engine result page called the Search Engine Result Page (SERP). Thats why search engine optimization is a modern necessity. SEM is divided into Search Engine Optimization and Pay Per Click. For example, in a search engine we type Search Engine Optimization then the machine will Return the following results. The results of webpages are in a yellow box and on the right are advertised results or otherwise called Pay-Per-Click. The rest are SEO results, ie organic. More specifically, we see here will look at and analyze Search Engine Optimization. Search Engine Optimization, abbreviated to SEO, describes a set of activities that are performed to increase site visits and sales so that this site appears in organic search engine results.

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(Mark Nunney, 2013) Organic results refer to algorithmically generated results. Search engines process the Internet, extract content, determine the value and relevancy that exists on each page, and then return and sort these pages for each query. In contrast, there are those that appear to be non-organic or otherwise paid. These results consist of ads and appear on top or right to searchers who type in various related queries. These ads are sponsored tags in the search results page. These ads can be very targeted, and the order in which they appear is based on a number of factors. These factors include the amount the advertiser is willing to pay for each click, the seo packages for small business relevance of the ad to the query, and the quality of the page associated with the ad. PPC (pay-per- Click) is essentially a method of bypassing Googles organic results so that the site appears on the first page of the results.